Tag Archives: Marketing

How to Get AND Keep Sponsorships

Sponsorships can come in many forms.  But most often, it means that a company gives in-kind or in cash to offset an organization or event.  I’ve been on both sides of these partnership – asking for sponsorships and giving sponsorships.  … Continue reading

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@Mousethedog is a big purple cow!

We all know the concept of a purple cow.  Seth Godin repeatedly uses the concept purple cow to describe something that is different, stands out, and that is remarkable.  You probably won’t make a remark about brown cow, especially driving … Continue reading

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